January 01, 2008
Because there’s simply no better way to get a customer. In my opinion, but also in the opinion of many highly successful sales experts and marketers such as Joe Girard (according to the Guiness Book of World Records, the top selling salesperson in the world for 12 years in a row), Tom Hopkins, Bob Burg and others.
Lead generation (getting someone to walk through your door, visit your website, subscribe to your newsletter, and so on) is usually the most difficult, expensive and time-consuming aspect of acquiring a customer. You can’t convert a prospect to a customer if you don’t have any prospects to begin with!
When someone is referred to your business by someone that they know and respect, they are already open to your offering.
So this blog’s focus is how to generate more referrals for your business, and the tips, strategies, techniques, tools and systems that it takes to do so successfully. We’ll talk about customer loyalty, rewarding referrals, postcard marketing, business cards, networking, and much more.
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