May 05, 2008
I just ordered a new set of business cards - even though I didn’t really NEED any - because I was so impressed by these cards and this strategy.
The cards were designed by Jim Pitman for his Send Out Cards business and my cards are an exact match. Not only did I think that he did an excellent job of using that often-wasted space on the back side of the card, he also inserted some information on the FRONT that I’d never seen before.
Here, let me show you both sides of my version and see if you notice it…
Did you spot it?
My BIRTHDAY is on the card!
I’ve seen thousands of business cards, and never have I seen one with a birthday on it. So I asked Jim why he designed his card that way.
“I enjoy sending birthday cards to everyone I can. Whenever I meet someone new, I try to remember to ask them for the month and day of their birthday. It’s as easy as, ‘I love sending birthday cards. When’s yours?’ Since I’m always asking for their birthday, I decided it’s only fair to give them mine. Putting it right on my business card makes it easy and adds a nice personal touch.”
Incidentally, this card has a different feel than other business cards I’ve ordered - silky feel, shiny but not overly so (like satin paint instead of glossy) - nice! It’s actually a 13-point stock laminated (water-resistant!) card in a “silk” finish. The cards were printed by a company called CanB Business Solutions. They don’t sell direct to consumers but offer wholesale pricing to graphic designers, printers, business owners and others who’d like to sell business cards. If that describes you, please check out this company - I’m impressed!
And if you happen to be a SendOutCards distributor and want to order from Jim, please type “Diana Ratliff” in the referral box…
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