Most business people I know cringe at the idea of asking for a referral. Oh, we know we should do it, we certainly want referrals, and we know that it’s a strategy many experts suggest – but when push comes to shove and we’re face-to-face with someone, we seldom ask.
Why?
Well, on the “What would I […]
A continuation of my previous post, “What the Heck is a Catalog of Referrals“.
I ended by asking why anyone would admit they couldn’t help a potential customer and give business away by referring them to someone else.
The answer is aptly summed up in several adages:
What goes around, comes around.
Do unto others as you would have […]
The best networkers almost instinctively, it seems, keep a list - a directory, you might say - of companies, individuals, service providers, vendors, and so on - who provide products and services related to their own product or service. They refer to this directory when they themselves cannot help a customer or prospect fill a need […]
I just discovered Dani Johnson today after someone mentioned her on a discussion forum I frequent. Just a quick scan of her site really impressed me - as her headline does: “Raised on Welfare, Pregnant at 17, Homeless at 21… and a MILLIONAIRE by age 23!”
So I’m going to look around a bit to learn more […]
Yesterday I listened to a conference call from a very successful salesman, and I was immediately intrigued by this headline - who wouldn’t be? And since I’ve written articles and sold ebooks about business cards since the 1990’s, my ears really perked up.
Here’s the gist of his story.
A business card, at its most basic, is […]
June 06, 2008 
