Diana Ratliff is an author and entrepreneur with a passion for the power of the carefully-chosen word - and a passion for working smarter, not harder!
As her taglines indicate, she believes that marketing materials should work as hard as their owners do.
Former publisher of the Way to Grow Home Business Directory and the Way to Advertise newsletter, her experiences with new business owners led to a fascination with how small business owners market themselves.
She first turned her attention to business cards. Diana noticed that many of her clients would order cheap, ugly cards and then somehow expect the world to beat a path to their doors. Her subsequent research led to write “Business Card Breakthroughs” and other articles and reports on business card marketing, including her controversial Business Card Printer Review.
As her experience broadened, so did her perspective on business cards. She researched the larger context of networking, generating referrals and relationship marketing - all of which use business cards as tools - to find systems and strategies and other tools that make it easier to attract business. This website is the result.
Contact her at diana AT customersbyreferral.com - and if you’d like more referrals than your Rolodex can handle, visit http://www.GenerateMoreReferrals.com
