Customers By Referral Blog

How to attract more clients and get more referrals; networking, referral marketing systems, business and greeting cards, lead generation…

How to Do a Business Card Magic Trick

Magician Matthew Versteeg shared a simple magic trick using business cards with me that anyone can learn (with a bit of practice, and maybe a sprinkling of fairy dust thrown in???)
Perhaps the idea sounds a bit silly to you - after all, how many times have YOU seen a colleague doing a magic trick with [...]

Why Keep a Catalog of Referrals? (#2)

A continuation of my previous post, “What the Heck is a Catalog of Referrals“.
I ended by asking why anyone would admit they couldn’t help a potential customer and give business away by referring them to someone else.
The answer is aptly summed up in several adages:

What goes around, comes around.
Do unto others as you would have [...]

What the Heck Is a Catalog of Referrals?

The best networkers almost instinctively, it seems, keep a list - a directory, you might say - of companies, individuals, service providers, vendors, and so on - who provide products and services related to their own product or service.  They refer to this directory when they themselves cannot help a customer or prospect fill a need [...]

Dani Johnson’s F.O.R.M. for Determining Needs

I just discovered Dani Johnson today after someone mentioned her on a discussion forum I frequent.  Just a quick scan of her site really impressed me - as her headline does: “Raised on Welfare, Pregnant at 17, Homeless at 21… and a MILLIONAIRE by age 23!”
So I’m going to look around a bit to learn more [...]

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